This was part of a Humble Bundle some time ago and that's basically why I picked it up even though I was completely unfamiliar with the Hellraiser franchise.
At the beginning it was very confusing since I didn't know who everyone was and what was happening, however I was able to immediately see it was a very interesting story. I certainly wanted to know more about it. It has been said that it brings quite a few changes to the existing Hellraiser universe, about which I'm not able to judge of course, but either way I liked it a lot. I found this to be one of the most engaging graphic novels I've read to date.